Tuxera selects Tuukka Ahoniemi as new CEO

Leadership change marks new chapter for global embedded and enterprise storage provider

ESPOO, Finland – August 21, 2019 – Tuxera, the world-leading embedded and enterprise storage software and networking technology company, today announced that Tuukka Ahoniemi has been appointed as the new CEO of the company, effective 1 September 2019. Previously the Senior Vice President of Strategy at The Qt Company, Ahoniemi comes with a wide background in managing international embedded software business, and holds a doctorate degree in Computer Science. The former CEO, Mikko Välimäki, has decided to pursue new ventures outside of Tuxera.

“After a comprehensive search, we are very excited to welcome Tuukka as the new CEO of Tuxera. Tuukka brings us the extensive hands-on experience and strategic vision to take Tuxera forward,” says Szabolcs Szakacsits, President and CTO of Tuxera. “We are constantly pushing the boundaries of storage and networking software. With Tuukka’s leadership, we will ensure smooth growth, and continue to provide the secure, high performance storage management solutions Tuxera is known for.”

Tuxera has been developing fail-safe, premium quality implementations of both its own and industry-standard file systems such as FAT, exFAT, NTFS, APFS, HFS+ and SMB. The company’s state-of-the-art software has shipped in billions of consumer and mission critical devices, vehicles, aircraft and spacecraft to date. The appointment of Tuukka Ahoniemi as CEO reaffirms Tuxera’s commitment towards embracing and fostering new knowledge, possibilities, and leadership.

“I am delighted and proud to be joining Tuxera,” says Ahoniemi. “Tuxera’s combination of storage software expertise and people-centric culture make it a company unlike any other. With Tuxera’s leading innovations driving the future of embedded and enterprise storage, I see great opportunities ahead.”

For more information, please contact:

Tiffiny Rossi
Head of Marketing, Tuxera

About Tuxera

Tuxera is the leading provider of storage and networking technologies. From the latest flagship smartphones, to cars, cameras, routers, and drones – Tuxera’s software makes file transfers fast, and content easily accessible. The company is an active member of multiple standard organizations, including JEDEC, AGL, SD Association and many others. Founded in 2008, Tuxera’s headquarters are located in Finland, with regional offices in China, Germany, South Korea, Japan, Taiwan, and the US.


Tuxera gives people the freedom of choice

What brings us together at Tuxera is a passion for improving lives through technology. We fuel that passion by developing storage and networking technologies that work across all devices and operating systems.

Software and hardware giants alike would love for you to buy as many devices inside their ecosystems as possible. But our software empowers you with more freedom to choose which devices you want to use – and we’re proud to make that happen.

For the entire month of October, Tuxera will be featured in the Business Insight Finland supplement of N by Norwegian in-flight magazine. Business Insight Finland focuses on the most internationally interesting Finnish companies, so we’re honored to be a part of it! In case you can't catch a flight with Norwegian this month, no problems. Read the full article on how we put the freedom of choice back into your hands.

Consumer electronic trends at IFA 2016

Now that I’m settled in after a jam-packed tour of IFA, here’s my take on the trends and developments I saw there.

IFA is still a top event in consumer electronics. As in previous years, all the big consumer electronics brands were present including Sony, Samsung, Panasonic, Philips, and myriads of others. Brands invested a lot of time and money to create an enjoyable experience for consumers at the show.

At this year’s IFA, the three biggest consumer trends were in:

  • VR
  • Drones
  • 360º-cameras

 Trends in storage

Specific to Tuxera’s main areas of interest – storage and networking technologies – a hot area of demand is the camera market, including drones. There’s an explosion of 360º-cameras, action cameras, professional drones, cinematographic drones, and other high-performance video recording devices – which all need plenty of data storage. This consumer market could bring good return on investment for SD or UFS card manufacturers.

No truly disruptive technologies at IFA 2016

Although the products at IFA were packed full of features with great designs, I didn’t see any so-called “disruptive technologies.” In fact, it appears the markets are becoming saturated and commoditized. Most of the big brands have similar technologies to offer in all product categories including TVs, drones, routers, music products, and the smart home.

Robots are one area where I would have hoped for more. Despite being real crowd-pleasers at the show, they're still in the early stages of tangible consumer use. At the moment, they’re mostly toys or somewhat clumsy servants designed to help with specific, simple tasks (such as cooking or exercising). That said, it will be interesting to see how the robot market grows in the coming years.

Final thoughts

That’s a wrap for our coverage of IFA 2016! Thanks to everyone that followed us on our tour, and we hope you continue to like our video reviews and interviews. In case you missed it, here’s a recap of our favorite devices from this year’s show.


If you want to talk more about IFA 2016 or discuss the devices I reviewed there, send a Tweet my way at @claudiomkd!